So my buddy is having a mashed potato eating contest at his pub, during halftime of the Super Bowl. So i made a flyer for him.
We came up with a mascot idea and i ran with it.
Here are the original sketches of Oliver. I basically fleshed out the Oliver Fitch logo and turned him into a drunk, football carrying potato.
Heres the final flyer. I went with a sort of vintage, fight poster look.
Im not completely happy with the mascot, but it was a rush job and i had to get it done so it could hang up for at least a week before the game.
I really like how the overall layout of the flyer looks though. I went with some rounded, bubbly typefaces that i usually avoid, to break out of my comfort zone. I like how it turned out though and its still definitely my style of typography.